IT ALL STARTS WITH YOUR LIST.

Foxy Propaganda was founded with the intention of selling variable data projects to our customers and to fulfill the variable data needs of our sister company, TFG.

Foxy’s variable data is a special type of on-demand printing in which elements such as text, graphics and images can be changed from one printed piece to the next, without stopping or slowing down our iGen3. The print job uses information from a database or external file. For example, in a variable direct mail postcard campaign, each postcard can be printed with a different image, offer, name and address on each letter. Foxy’s variable data printing is mainly used by our clients for direct marketing, lead acquisition, customer relationship management, advertising and invoicing on self-mailers, brochures or event marketing.

Designing for personalized variable data campaigns includes all the same variables of good design, with the added option to change elements based on personalized data. Customize headlines to mention your recipient’s name, assign images to change depending on the recipient’s gender, or change backgrounds and other copy to make your marketing piece personal, relevant, and more effective.

Creating a variable data campaign begins with your specific audience and the development of a personalized customer list. Foxy can help you grow an organic and legitimate list. We have creative methods for attracting customers and can help you determine the best strategy to meet your marketing and communication goals. If you want to learn more about Foxy Propaganda’s variable data services, contact us.